To create a tailored experience, we developed user personas that reflect the diverse needs and pain points of our target audience. These personas helped us identify key challenges, such as managing online sales, building a professional presence, and overcoming common difficulties of self-employment. By addressing these specific needs, the app provides an efficient, user-centric solution for selling services and products, empowering users to focus on their craft while the platform handles the complexities of online commerce.

The wireframing phase was critical in shaping the app’s structure and functionality. Starting with low-fidelity wireframes, we mapped out the core user flows, such as browsing products, creating a shop, and completing a purchase. This allowed us to test and refine the layout and navigation early in the process. This iterative process helped us create a cohesive and user-friendly interface that aligns with the brand’s modern and minimalist aesthetic.