Project
This project involved designing a cohesive and engaging Amazon storefront for a skincare brand that embodies a soft, approachable, and environmentally conscious identity. The brand’s aesthetic is rooted in pastel colors, clean design, and a premium yet accessible feel.
My role encompassed art direction, layout design, asset creation, and overall storefront design, ensuring a seamless and visually appealing shopping experience for customers.
The design prioritizes a clean, minimalist layout that reflects the brand’s commitment to sustainability and premium quality. Pastel tones and soft textures were used to create a calming and inviting atmosphere, while bold yet friendly typography ensured readability and accessibility.
The storefront was designed to guide users effortlessly through the product offerings, with a focus on storytelling to emphasize the brand’s eco-friendly and sustainable practices.
With no provided images, I leveraged stock photography and existing website assets, carefully editing and curating them to align with the brand’s aesthetic. The final Amazon storefront design successfully captures the brand’s identity, offering a visually cohesive and user-friendly shopping experience.