Project
This project called for a label that captured the essence of tradition, quality, and the natural spirit of Mexico.
Inspired by the iconic Heinz label, the client envisioned a design that mirrored its timeless appeal while staying true to their unique identity.
The low color saturation employed in the shield design symbolizes the passage of time, while the shape represents tradition. These elements came together to create a logo that met the client's requirements, conveying a sense of tradition while also representing quality.
Lastly, different mockup designs were created to showcase the application of the branding across a wide range of products associated with the brand. These included sliced strawberries, strawberry beverages, strawberry desserts, jams, and more.